P. Donzé's A Business History of the Swatch Group: The Rebirth of Swiss PDF

By P. Donzé

ISBN-10: 1137389060

ISBN-13: 9781137389060

ISBN-10: 1349482226

ISBN-13: 9781349482221

This booklet deals a close and entire research of the tactic which enabled the Swatch team to set up itself at the global industry. specifically, it tackles the problems of construction restructuring, with the hole of subsidiaries in Asia, and the implementation of a brand new business plan, characterised via the movement in the direction of luxury.

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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry by P. Donzé


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